About us
Booktailors was born in 2007 as a publishing consultant company, a first of its kind in Portugal.
With a strong focus on strategy, marketing and communication for the publishing sector, Booktailors became widely known due to its blogtailors.com website. After 8 years and 3 million views, the site turned into a newsletter, averaging 3,000 weekly viewers. Booktailors aimed at keeping the Portuguese professional market informed by editing and publishing important works such as Book Publishing and Strategic Management, by José Afonso Furtado, and since 2013 “Publishing Personalities”, a series of interviews by Sara Figueiredo Costa to the most important names in the Portuguese business.
Tinto no Branco — Viseu's Literary Festival | 2016
Today our work goes beyond what we originally were born for.
This is why we have adopted a new brand: The Book Company, which encapsulates our entire multidisciplinary approach to books, publishing and reading. Hence Booktailors is one branches of our activity, dedicated to consulting and event production, and is joined by Bookoffice and Bookacademy. Following our first decade of work, we have committed ourselves to our clients and partners: wherever books are, it’s likely The Book Company has something to say, or write, about.